Juncos recognizes that your privacy is serious business and we are committed to protecting your personal information. This website Privacy Policy (the “Privacy Policy”) describes the types of information collected about you when you visit the Juncos.com website (the “Site”), how that information may be used, when it may be disclosed, how you can take steps to control the use and disclosure of your personal information, and how that information is protected by us.

In this Privacy Policy, which is available via a link at the bottom of every page on the Site, “we”, “us” and “our” means Juncos Racing Inc., as well as our affiliates, subsidiaries and/or related entities (collectively, “Juncos”). Any terms that are not defined in this Privacy Policy shall have the meaning given in the Terms of Use of service (the “TOU”).

Key Definitions
“Personal Information” – generally means information about you as an identifiable individual, but excludes business contact information, specific publicly available information, and Gamer Information.

“Gamer Information” means information about activity on the Site by you as a member which is not itself personally identifiable with you and is therefore not Personal Information, but which may be linked (on a non-identifiable basis) to your account information, and includes your (a) Username or Alias, (b) Skill Rating, (c) Top Players Ranking (if any) and Juncos Points balance, (d) scores in games and tournaments, (e) gaming preferences and personal motto, (f) summary of gaming activity, including when you joined, and the number of games that you have played, (g) winnings from games and tournaments, and (h) footage of gameplay in promotional materials such as trailers which may be displayed on the Site, or on website run by other parties including those of our marketing partners (for example, “play of the week”, “highlight reel” or similar content).

This Privacy Policy applies to the Personal Information of all “users” of the Site, including not signed up visitors and “members” who have signed up and maintain an account on the Site. This Privacy Policy does not cover any information collected through any other website or app operated by third parties, such as linked websites or apps operated by sponsors, advertisers, game, or app developers.

This Privacy Policy will remain in full force and effect with respect to your Personal Information which we retain for a limited period of time after your use or participation in the Site or any particular Service, tournament or game offered through the Site terminates or ceases, or is suspended or deactivated for any reason, in order to ensure that you may easily restart gameplay at a later time. In any case, should you continue to be an inactive player for more than a reasonable time, Juncos will delete your personal information.

If you do not agree with this Privacy Policy, please do not participate in the Site or any of the activities or Services offered through the Site.

Finally, this Privacy Policy explains how we manage and safeguard Personal Information while operating our business. We are dedicated to adhering to the following principles that relate to the collection, use, retention, and disclosure of Personal Information.

1. Accountability
Juncos is accountable for all Personal Information in its control. This includes information under the direct control of Juncos, as well as Personal Information that Juncos may transfer to its affiliates or to third party service providers, in each case for the purposes of (i) performing support functions, such as payment processing, business analytics, customer support, printing and mailing, data storage and destruction, and (ii) marketing any of Juncos’s products and services. Juncos will use contractual or other measures to require third parties that process information or provide services on our behalf to maintain a level of privacy protection comparable to our own practices.

Numerous individuals within Juncos are responsible for the day-to-day collection and processing of Personal Information, including technical and administration personnel trained for this purpose. However, Juncos has a designated Privacy Officer who is responsible for Juncos’s compliance with applicable privacy legislation. Any questions or concerns about the way Juncos handles or manages Personal Information, or in respect of this Privacy Policy should be directed to our Privacy Officer who can be reached as follows:

Juncos Privacy Officer
Jayson Marksberry CFO/COO
Email: jayson@juncosracing.com

2. Collection of Information
A. What information is collected through the sites?

Types of Information

We collect two types of information from you when you visit the Site: information that does not identify you personally (“Non-Personal Information”); and Personal Information, as defined in more detail above.

(i) Non-Personal Information

As examples of Non-Personal Information, we collect:

through our Web servers, automatic recordings of certain technical information related to your visit to the Site. This information is anonymous and does not identify you personally. It includes things such as: the Internet domain for your Internet service provider; the Internet Protocol (IP) address of the computer accessing the Site; the address of the last webpage that you visited prior to clicking through to the Site; the browser used and the type of computer operating system that your computer is using; information about your computer hardware; the date and time that you visited the Site; and a record of which pages you viewed while you were visiting the Site;
demographic information which does not identify an individual, and Gamer Information.

(ii) Personal Information

We collect Personal Information as follows:

(a) Initial Sign Up from you, in connection with completing the “sign up” required for you to create a free, basic user account (a “Basic Account”):

your email address for the purpose of (A) verifying your identity by emailing you, (B) you logging in, (C) marketing upcoming game tournaments to you, and (D) emailing game results to you;
your date of birth, for the purpose of ensuring that you are permitted to create an account based upon your age,
where you reside, for the purpose of ensuring that you are permitted to create an account based upon your jurisdiction,
your phone number, for the purpose of verifying the uniqueness of your sign up, by sending you an SMS message with a code you enter at “sign up”, and your username, for the purpose of identifying you.

(collectively, the “Basic Information”).

(b) Process a Payment from you, for the purpose of allowing you to enter pay-to-enter tournaments, in addition to the Basic Information:

your first name and last name;
the following information with respect to your credit card: type, number, expiration month, expiration year and card verification number; and the following billing information: your street address, city, postal or zip code, province or state and country.

(c) Process a Refund: from you, for the purpose of confirming your identity:

your PayPal email address, first name, last name; and your street address, city, postal or zip code, province or state, country, and phone number.

(d) Process a Prize Payment: from you, for the purpose of confirming your identity:

Name, photograph, age, and address (via valid photo id (i.e. a copy of your driver’s license) or utility bill);

(e) Edit profile: from you, for the purpose of updating your contact information, your “site information”, your password, and your communication preferences:

your first name, last name, individual’s street address, city, postal or zip code, province or state, country, and phone number;
your time zone; your avatar; and your PlayStation Network ID, XBOX Live Gamertag and any other of your platform names for platforms supported on the Site (for example Steam or WiiU) (in order for you to make or accept game matches, and for us to track your game results);
in response to our “About you” query, a sentence about the Individual for the purpose of the Individual’s profile;
your old and new password; and your communication preferences.

(f) Game matches (on first match): from you, your PlayStation Network ID, XBOX Live Gamertag, and any other of your platform names for platforms supported on the Site, in order to make or accept game matches, and for us to track your game results.

The Site also provides you with certain ways to voluntarily give us your Personal Information, as follows:

from social network sites (“SNS”), where you decide to create an account by logging into a SNS via the Site, certain Personal Information which you have provided the SNS (for example, the name, email address and other Personal Information which the Individual has made publicly available via the SNS, in each case depending on the privacy settings of the Individual on the SNS), for the purpose of completing the opening of the account. For example, see below for details for when you join by Facebook;
from you, through your interaction with the Site (for example, information about which games were played, player rating information and player game statistics);
from you, through your completion of contest forms or other participation in promotional efforts, for the purpose of such contests and promotions, including for the purpose of awarding prizes;
from you, through your completion of surveys, for the purpose of gathering your opinions and comments regarding Juncos’s products and services;
from you, through using links contained on the Site to send Juncos an email message which contains such information, for the purpose identified at the point of collection on the Site; and
from you, to the extent that you provide Personal Information when you contact Juncos’s customer support representatives via live or email.
In order to provide a fair playing environment for all users and to protect the integrity of the Site, we also collect Personal Information which we use to investigate complaints of cheating or behavior that we believe may be contrary to the TOU, including the Rules of Conduct. This may include screenshots of players’ computer desktops or footage of in-game play.

In addition to collecting Personal Information directly from visitors to the Site, we may also collect Personal Information from third parties such as marketing partners, game or app developers or service providers to which permission has been granted to share that information with us.

When you download any Juncos Widget or a Juncos application, you may also be provided with the opportunity to download software or apps provided by parties other than Juncos (for example, Xfire from Xfire, Inc., Juncos Server). Please note that when you install and use software provided by third parties, any information that you provide through such use (including Personal Information) will be subject to the privacy policy and terms of use of that software or app provider, and not this Privacy Policy.

Facebook Connect

You can sign up to join Juncos via the Site or by logging into your account with certain SNS (i.e., Facebook) via our Site. If you decide to create your Account by logging into a SNS via the Site, we will extract the Personal Information you have provided to the SNS (such as your “real” name, email address and other information you make publicly available via the SNS) from the account you have with such SNS and use that information to create your account; the information we extract may depend on the privacy settings you have with the SNS. For example, our Service allows users to create an account and login to the Service using their Facebook account credentials through Facebook Connect. If you are not currently signed up as a Member and you click on “Sign in Using Facebook”, you will first be asked to enter your Facebook credentials and then be given the option to sign up and join Juncos. By using Facebook Connect, you are allowing Juncos to access your Facebook account information for the purpose of completing your sign up as a Member of Juncos, and you are agreeing to the Facebook Terms of Use regarding your use of the Service via Facebook.

B. What are “cookies” and how does the Site use them?

A cookie is a small text file containing a unique identification number that is transferred (through your browser) from a website to the hard drive of your computer. The cookie identifies your browser but will not let a website know any Personal Information about you, such as your name or address. These files are then used by such websites as a kind of electronic identification tag when users revisit that site. Since cookies are only text files, they cannot run on your computer, search your computer for other information, or transmit any information to anyone.

As with many major websites, the Site use cookies. Cookies are used by the Site so that we can recognize you when you return to the Site and personalize your settings and preferences. Most browsers are initially set up to accept cookies. If you wish, you can change your browser settings either to notify you when you have received a cookie, or to refuse to accept cookies.

C. Personal Information about Children

Our Site is intended for a general audience and we do not knowingly (a) allow people under 14 years of age to create accounts on the Site and (b) collect Personal Information from people under 14 years of age through our Site. In addition, if a visitor to our Site identifies himself or herself as a person under the age of 14, we will not collect, store, or use any Personal Information of such individual. In the event that we receive Personal Information that we discover was provided by a person under the age of 14, we will promptly delete all such Personal Information not required for purpose of continuing to block such person’s use of the Site, and will comply with applicable laws, including, as applicable, the U.S. Children’s Online Privacy Protection Act.

D. Limits to Collecting Personal Information

We limit the type of mandatory information collected by us. We collect only the Personal Information that is required for the purposes described in the following paragraphs under the heading “Use and Disclosure of Personal Information” below (the “Purposes”).

3. Use and Disclosure of Personal Information

We use and disclose your information for the following purposes.

A. Internal Uses

We collect, use, and disclose your Personal Information for such purposes to which you consent at the time of collection or in any case prior to such use, and as otherwise permitted or required by applicable law, including:

to operate our Site; to open and maintain your customer account with us, to edit your profile; and for the purpose of game matches, in each case as more particularly described above;
to provide a product or service requested by you;
to contact you regarding updates to the Site, your account status, our new products and services and upcoming events, changes to our products and services;
to collect entry fees from you and to process payments and refunds;
for promotional or related purposes without additional compensation, including with respect to tournaments and the awarding of prizes;
to prevent fraud and protect the integrity of the Site;
to deliver prizes to you; and
to ensure that you comply with the T&Cs (including to facilitate a fair gameplay environment) and are permitted to create an account based upon your age and where you reside.
to, in our discretion, use Personal Information to contact you regarding changes to the T&Cs and any other policies or agreements relevant to the Site, including this Privacy Policy.
When you create your account and when we collect your Personal Information, you can customize these preferences. If you wish to change your account preferences to modify the ways that we contact you, please contact support@Juncos.com or, in the case where we use your Personal Information to communicate with you via email, use the “unsubscribe” link included in all email messages sent on our behalf.

B. Related Entities and Authorized Third-Party Service Providers

In addition to sharing information between affiliated, subsidiary, and/or related entities of Juncos for the Purposes, and in order to better serve our customers, we may transfer Personal Information to third-party service providers who are legally or contractually obligated to only use the information to help us provide our Services and not for any other purpose. For example, Juncos uses outside contractors for the purposes of (i) performing support functions, such as payment processing, business analytics, customer support, printing and mailing, data storage and destruction, and (ii) marketing any of Juncos’s products and services.

From time to time such entities and third parties may hold, use or disclose your Personal Information outside of Canada, and while outside of Canada such Personal Information may be accessed by regulatory authorities pursuant to the laws of such other jurisdictions.

These third parties may be in the United States, Canada or elsewhere.

C. Co-Branded Partners

Co-Branded Partners are third parties with whom Juncos may jointly offer a Service or feature, such as a Tournament. You can tell when you are accessing a Service offered by a Co-Branded Partner because the Co-Branded Partner’s name will be featured prominently. You may be asked to provide information about yourself to register for a Service offered by a Co-Branded Partner. In doing so, you may be providing your Personal Information to both us and the Co-Branded Partner, or, with your consent, we may share your Personal Information with the Co-Branded Partner. Please note that the Co-Branded Partner’s privacy policy may apply to its use of your Personal Information.

D. Marketing Partners

To the extent that you consent, we may also disclose Personal Information you provide us to third party marketing partners who provide products, information or services you have expressly requested or which we believe you may be interested in purchasing or obtaining, in order that they may provide you with information regarding such products, information or services. In doing so, we will make reasonable efforts to ensure that these third parties only use the Personal Information for our stated Purposes and that they provide a method of opting out from receiving future communications from such parties, but we shall not otherwise be responsible for their handling or dissemination practices with respect to Personal Information. If you subsequently wish to change your account preferences to not receive information from such third-party marketing partners, please contact support@Juncos.com or use the “unsubscribe” link included in email messages sent by such parties.

E. Legal Compliance

There may be instances when Juncos may disclose Personal Information without providing notice or choice, as required or permitted by applicable laws, which may include (i) where required pursuant to a subpoena, other form of legal process or request on behalf of any local, state, or federal governmental department or agency; (ii) in an emergency, to protect the safety and physical security of users of the Services or members of the public; or (iii) to investigate breaches of agreements or applicable law.

F. Business Transfers

If Juncos sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Juncos may transfer your Personal Information to the party or parties involved in the transaction as part of that transaction.

4. Obtaining Consent
In most cases, when we do collect Personal Information directly from an individual, the Purposes for which the individual provides us with the information – for example, as required for us to effectively provide our Services – will be clear, and as such, consent to the collection and use of Personal Information for those Purposes will be implied by use of the Services. If we choose to use Personal Information already in our possession for a purpose that was not identified at the time we initially collected the information, we will seek the consent of the affected individuals before using this information for the new purpose. Please note that if the new purpose is required or permitted by law, Juncos is not required to seek the consent of the affected individuals and may not do so. Individuals may withdraw consent to the collection, use and disclosure of their Personal Information at any time, subject to certain restrictions set out in applicable privacy legislation, but should recognize that by doing so they may be unable to utilize the Services and products offered on the Site.

5. Management of Personal Information
Juncos has policies and procedures as to how long it retains information that it collects. Personal Information that is no longer required to fulfill the Purposes is either destroyed, erased, or rendered anonymous to prevent unauthorized parties from gaining access to the information.

We retain Personal Information received from third parties in accordance with our legal and contractual obligations. The file containing your Personal Information will be made available to the authorized employees, contractors or agents of Juncos who need to access the information in connection with the purposes and will be held primarily in an electronic database.

Personal Information included in computer databases is typically stored in a secure data center with an extra copy of the data stored at an alternate location of equal security to ensure that we will be able to retrieve the data even in the event of a disaster. These computer databases may be in Canada, the United States or elsewhere in the world. From time to time, we may transfer Personal Information stored in these databases (as otherwise permitted under this Privacy Policy) to third-party service providers located in Canada, the United States or elsewhere in the world. For example, certain third-party service providers such as data storage companies, computer security specialists, database technicians, or corporate affiliates of Juncos may have remote access to Personal Information in our custody for the purposes described herein, but we use contractual and other safeguards to ensure that Personal Information transferred to such parties is provided with a comparable level of protection as Juncos provides, regardless of the format in which the information exists.

Juncos has implemented a variety of commercially reasonable security safeguards to protect Personal Information in our control against loss, theft, misuse, and interception by third parties. These safeguards include organizational, technical, and physical measures designed to protect information from unauthorized access, disclosure, copying, use or modification. Among the steps taken are:

premises security;
restricted file access to Personal Information;
technology safeguards, including security software, firewalls to prevent hacking and other unauthorized computer access; and
internal password and security policies.

However, please note that no data transmission or storage can be guaranteed to be 100% secure. We are committed to protecting your Personal information, but we cannot ensure or warrant the security of any information you transmit to us. Please take reasonable steps to guard against identity theft, including ‘phishing’ attacks. You are responsible for maintaining the confidentiality of your password and account, and you are fully responsible for all activities that occur under your password or account. In the event of unauthorized use of your password or account or any other breach of security, you must notify Juncos immediately and promptly change your password.

6. Accuracy and collection of personal information
Juncos is committed to open and fair privacy practices which comply with applicable privacy legislation.

Any individual may request access to their Personal Information held by Juncos by contacting Juncos’s Privacy Officer in writing. After receiving such a request, our Privacy Officer shall inform the individual of the existence, use and disclosure of their Personal Information and shall allow the individual to access such information.

In certain circumstances to the extent permitted or required by applicable law, access to Personal Information may be denied. If we deny an individual’s request for access to their Personal Information, we will advise such individual in writing of the reason for the refusal and they may then challenge our decision.

Where Personal Information is used on an on-going basis, Juncos undertakes to correct any information that is shown to be inaccurate, incomplete, or not up to date. Otherwise, Juncos does not routinely update Personal Information. It is the member’s responsibility to provide us current, complete, truthful, and accurate information, including Personal Information, and to keep such information up to date. We cannot and will not be responsible for any problems or liability that may arise if a member does not provide us with accurate, truthful, or complete information or Personal Information or the member fails to update such information or Personal Information

Upon notification from an individual of their desire to have any or all of their Personal Information in our records deleted or destroyed, Juncos may undertake to delete or destroy all such information to the extent that retention of such information is not required or permitted by applicable law, such as for the investigation of claims or the defense of an action, and some Personal Information may remain in back-up storage for this purpose. If an individual wishes to challenge Juncos’s compliance with any of these principles, they can contact Juncos’s Privacy Officer using the contact information set out at the outset of this Privacy Policy. If Juncos finds a complaint to be justified, appropriate measures will be taken, including, if necessary, amending our policies and practices.

7. Governing
The Site is governed by and operated in accordance with the laws of the State of Indian and the federal laws of the United States applicable therein, without regard to its conflict of law provisions, and you hereby consent to the exclusive jurisdiction of and venue in the courts of the State of Indiana located in Marion County, Indiana, in all disputes arising out of or relating to the Services. Notwithstanding any other provisions of this Policy or the TOU, we may seek injunctive or other equitable relief from any court of competent jurisdiction. You agree that any dispute that cannot be resolved between the parties shall be resolved individually, without resort to any form of class action.

We make no representation that this Site is operated in accordance with the laws or regulations of, or governed by, other nations. By utilizing the Services and participating in Site activities, you certify that you meet the age and other eligibility requirements for the Site and the Services set forth in the TOU. If you do not meet the age and other eligibility requirements, please discontinue using the Site and the Services immediately as your continued use of the Site and the Services indicates that you are agreeing to the collection, use, disclosure, management and storage of your Personal Information as described in this Privacy Policy.

8. Changes to Privacy Policy
All policies and procedures of Juncos are reviewed and updated periodically to reflect changes in our practices and Services, including this Privacy Policy. If we modify this Privacy Policy, we will update the “effective Date” and such changes will be effective upon posting to the Site, to the extent that such changes do not require that we first obtain your consent to same.

Copyright © 2020 Juncos Racing Inc. – All Rights Reserved

This Privacy Policy was last revised on May 13, 2020




When we write about esports player, we are referring to the broadest possible sense. Anyone that plays competitively against others in a game on a computer, console, or other device can be considered an esports player. This document focuses on organized esports, and skill level is not important in this context. The contents of this document can apply to everyone, from beginners to professional players.



Esports should be an open and welcoming environment, where all parties involved feel safe, have fun, and develop their skills. To create such an environment, we need to take personal responsibility for how we behave toward our fellow players, coaches, staff, volunteers, and spectators. By following the rules set out below, we make the esports environment a place for everyone. Note that these rules apply to outside matches as well and is not limited to JUNCOS League tournaments.



Players include those who are on the active roster, and those who are associated with the team in other capacities. As a player adhering to the rules below, you ensure that your event promotes an open and welcoming esports environment.


3.1. Player Code of Conduct 

3.1.1. Offensive expression. Avoid expressing ourselves in an offensive manner toward other players or their actions in the game, regardless of whether they are opponents or teammates.


3.1.2. Offensive language. Avoid using language, nicknames or other expressions that insult another player’s gender, gender identity, origin, physical ability, sexual orientation, religion, or age.


3.1.3. Team dynamic. Always support your team, communicating positively and with respect.


3.1.4. Violent language. Avoid using language or actions that refer to sexual violence or other violence.


3.1.5. Violent actions. Avoid acting in a threatening or violent manner.


3.1.6. Cheating. Avoid cheating or hacking.


3.1.7. Private information. Avoid sharing our account information or any other private information that could put ourselves or our peers at risk.


3.1.8. Harassment. You may not harass other players, team members, or other associated parties.


3.1.9. Sexual Harassment. You may not sexually harass other players, team members or other associated parties. There is zero tolerance for any sexual threats or coercion or the promise of advantages in exchange for sexual favors.


3.1.10. Discrimination and Denigration. You may not offend the dignity or integrity of a country, private person, or group of people through contemptuous, discriminatory, or denigratory words or actions on account of race, ethnicity, socioeconomic status, ability status, gender identity, language, religion, political opinion or any other opinion, sexual orientation, or any other reason.



Organizers include both students and adults who hold roles in making decisions for and overseeing elements of the JUNCOS League. Organizers help participants make respectful decisions, which strengthen esports, events and competitions. As an organizer adhering to the rules below, you ensure that your event promotes an open and welcoming esports environment.


4.1. Organizers Code of Conduct

4.1.1. Player’s Code of Conduct. Abide by all standards outlined in Section 3.1.


4.1.2. Act accordingly. Have a plan of action to deal with situations that arise when someone breaches the contents of the Ethics for Players For assistance in creating an action plan, see the section” Tips for Organizers.”


4.1.3. Moderating. Moderate public channels, such as social media or forums, in conjunction with your events, and not allow offensive comments or exchanges.


4.1.4. Safe Spaces. Work proactively to create a welcoming environment where everyone feels safe, regardless of gender, gender identity, origin, physical ability, sexual orientation, religion, or age.

4.1.5. Offensive Summoner names. Ensure that the players taking part in a tournament are not using nicknames, team names, skins, or anything else that may be offensive.


4.1.6. Offensive and violent language. Have a zero-tolerance policy for language, actions and behaviors that include elements of violence, including sexual violence.


4.1.7. Reporting. Encourage bystanders and spectator to immediately report any abuse they witness.



5.1. Subjection to consequences.

Any team member found to have violated or attempted to violate the Code of Conduct is subject to consequences. The nature and extent of the consequences shall be made in the sole discretion of the JUNCOS League officials.


5.2. Options for consequences. Failure to abide by the Code of Conduct may result in any of the following:


5.2.1. Warnings. Low severity or first-time offenses may be offered a written warning, along with supplemental opportunities for mediation.


5.2.2. Loss of side selection for current or future game. In this case, the opposing team may be given the privilege of side selection.


5.2.3. Immediate forfeit of game or match. In this case, the tournament referee has the right to call for immediate forfeiture due to misconduct.


5.2.4. Player suspension from the entire match. In this case, a single player may be suspended, while the team may continue to compete with a replacement.


5.2.5. Player suspension from the league. In this case, this bars a player from attending the JUNCOS events in totality.


5.2.6. Team disqualification. In this case, if three or more players on a single team have violated the Code of Conduct, the entire team may be disqualified.


5.3. Administering consequences. The JUNCOS League officials will review any reports of misconduct at meetings scheduled at their own discretion.


5.3.1. Protocol for administering consequences. If a party is found guilty of misconduct, the protocol for administering consequences is followed as such: Email. For written warnings, an email may be used to notify the guilty party. If the guilty party is under the age of 18, their parent must receive a copy of the email. Phone call or in-person. For consequences in relation to Section 5.2.2-6, the JUNCOS League officials must speak with the guilty party via phone call or in-person. If the guilty party is under the age of 18, the parent, guardian, teacher, or school administrator must be present.


5.3.2. Right to publish. The JUNCOS League officials reserve the right to publish or notify team members, including general managers, and the public on any consequences administered.  



This section is intended to complement the rules in the Code of Conduct. Here, players, organizers, and parents can get practical tips on how to take action to make esports more open and welcoming. It is not intended to be a list of exhaustive requirements that you must meet, but rather a means to develop your role in esports.



The following tips are good to remember when tournaments and matches are at their most intense. esports can create joy, frustration, anger, and happiness. What is important is how we deal with these feelings and that we try to contribute to a more welcoming environment. In addition to making esports a better place, your own performance will benefit from a positive mindset – put simply, you will win more if you are a constructive player! If you currently are or are aiming to become a professional player, it is also easier to get sponsorship if companies feel that you are well-behaved, responsible, well-spoken, and mature. 


  1. Online is the same as offline

Remember that it is each player’s responsibility to behave in a way that creates a good environment in chat rooms and in the game. Treat teammates, opponents, and admins in the same manner both online and offline, based on how you would behave if you met them in an everyday situation, even when playing/talking/chatting online.


  1. Accept when others feel offended

Accept that people can feel offended about things that you yourself would not react to. People have different backgrounds and experiences, and this makes us perceive language in different ways. Even if you are accustomed to a way of joking or talking during contests, it is not certain that everyone involved in the game will experience it the same way. Keep in mind that even those who cannot directly communicate with you (other players and the audience) are affected.


III. Encourage instead of mock

Remember – we are all human, and we all make mistakes. We are all new to a game at some point. To be constructive and give helpful hints instead of showing frustration helps new players, and contributes to creating a positive environment, as well as increasing the chances of victory.


  1. Show empathy

If you are angry, try to control it before directing your anger at another player. There are no rights and wrongs when it comes to feelings, and you will experience both anger and joy when playing. However, there are rights and wrongs when it comes to how emotions such as anger are expressed – think about how it feels when another player takes their anger out on you. One rule to remember is to treat people the same way online as you would offline.


  1. You win more matches with positive words

When you play in a team, try to be positive and lift your teammates with constructive dialogue and encouragement. It is much easier to win if the dialogue in the team is open and tolerant – statistics show that players with constructive attitudes during difficult moments in the matches win 10% more than the average!


  1. Be a good winner

It is a great feeling to win a game or a contest, and you should enjoy that feeling! But at the same time, do not rub your opponent’s nose in it. Think about the frustration you feel when nothing works and a game ends in defeat – in that situation, taunting can be tough to take.


VII. Influence others

Spectators and players that see you behave well toward other players, organizers, and admins will be inspired to do the same. Even outside the game, such as on social media, the way you conduct yourself makes an impression, good and bad. Your behavior makes a difference – so choose to be a good role model.


VIII. Analyze instead of complaining

If you are angry at a loss, do not take it out on your teammates or find ways to pass the blame – try instead to look at the statistics or the replay and consider how you could have played differently. You will often find that the skill of your opponents was probably a much bigger factor in the defeat than the performance of you and your fellow players. Also, find ways to analyze your own game with an open mind and consider that there are ways in which you personally can improve on mistakes you made.


  1. Respect referees and organizers

If you participate in a tournament, treat the referees and organizers in a respectful manner. You are of course entitled to criticize what you see as a miscarriage of justice, but flaming or acting aggressively toward referees or organizers during a tournament does not benefit anyone – the verdict will not change and you will lose focus on your performance.



Here are some practical tips on how you as an event organizer can use the contents of this document. See these tips as a support mechanism – do not feel pressured to implement them all at once. Instead, regard them more to develop and become a better organizer. Choose to implement a few to begin with, and when they have become part of your routine, you can add more as you go.


  1. Establish ethical rules

Make sure to establish codes of conduct for participants at your event. If there are concrete and explicit ethical rules, they act as preventive measures – you reduce the likelihood of problems arising. It also ensures that any measures are effective.


  1. Connect the ethical rules to your registration

You can enclose these ethical rules in the registration for the competitions you organize – you probably already have practical or game specific rules that you communicate to your entrants, where this code of ethics will fit naturally.


It can then be designed as a list of bullet points, where participants actively tick a box to show that they have understood and accept the conditions for participation in the competition. Participants are then also obliged to take responsibility for following the rules – if they breach them, you as the organizer retain the right to act.


When the players confirm their registration for the tournament (locally or online), a referee can remind them of the rules and their responsibility to comply with them. This minimizes the risk of players not understanding what is expected of them.


By making the ethical rules a compulsory part of the entry process, you as the organizer show that these issues are important, and it is thus very likely that participants will take them seriously, not least because there are real consequences if they violate them. Make it easy for your participants to do the right thing and behave in the right manner.


III. Personal information in the entry form

One way to increase the weight of your rules – both ethical and practical – is to require participants to register personal data (such as their full name) to participate in your tournaments. Here, the players will most likely feel that it is important to carefully read and comply with the rules and make easier to follow up on the player’s’ actions.


If more organizers make use of the system, it also makes it easier to maintain a common front about players who violate the rules. If a player is suspended from one competition, another organizer can refer to that ban. Note, however, that it can be problematic to require personal data from participants, because it makes it difficult for persons with protected identities to participate.


  1. Have a clear plan of action

Being prepared in advance for events that can happen on your LAN or in your tournament is extremely valuable.


If you have already decided on guidelines for how to deal with a player who insults an opponent, it will be much easier to make a good decision quickly while under pressure. Get the key people at your event together in good time before it takes place and plan for different situations. Again, the benefits of engaging students to help shape the rules and consequences are invaluable.


It is difficult to cover all the situations that may arise during a tournament, but the better you plan, the easier it will be to handle tricky situations when they occur. Assume that the players want to follow the rules and contribute to a positive environment and try to educate and support rather than punish. The gains to be made from planting a new seed of thought in the mind of a player are much greater than just trying to remove the problem from the tournament.


  1. A simple example of how you can establish a plan of action is to start from these three headings:


  1. Risk assessment


  1. a) What risks do you see for your event – what can happen? What would those events lead to?


  1. Measures


  1. a) How will you act when different problems arise? When should it be done? Assess how quickly you must take action to deal with different situations. Are there costs associated with your efforts? Who is responsible for acting?


  1. Goals


  1. a) What is the goal of your action plan? How do you want the participants and the outside world to perceive your event? What are the anticipated benefits to students?


  1. Openness creates trust


  1. a) When situations occur that you as an organizer must deal with, it may be tempting to decide on the possible consequences behind closed doors. It might feel more comfortable and doing so minimizes the risk of possible objections that the organizer might have to respond to.


However, a clear and well-drafted plan that is open to the public is probably better than leaving yourself open to suspicion, and it increases the chances that your decision will be accepted.


Obviously, there are circumstances that make being transparent difficult, and on some occasions, privacy may be a contributing factor. But the more open you can be with how decisions are taken, the better – this way, you build trust.


  1. Working toward the same vision

To be consistent and thorough in your efforts to create events that are open and welcoming, it is important that everyone involved is aware of your approach and that you share the same tools to get there.


As you start planning your event, ensure that you give everyone involved an opportunity to learn about the rules you want to implement. Also be clear about who to turn to or where to go if they have questions or if they must deal with queries from participants.


This might take the form of a simple short presentation that takes a few minutes, where the person responsible for ethical issues at the event informs staff about the concrete rules and the feeling you want to convey. The point is that everyone should have the same picture of what you want to achieve and the tools to get there.


Another good tool to have in terms of outlining your vision is a clear equal opportunities plan. Designing such a plan will help you as an organizer to ensure that participants feel welcome and safe. It does not need to be advanced – the most important thing is that it is actively used, and that it is clear to everyone involved in the event.


  1. Be consistent

To effectively work with the culture of your event, it is important that you are consistent in how you deal with problematic behaviors. Do not ignore events or occurrences because they seem tough to deal with, and do not let negative behavior pass unnoticed!


If the participants at your event experience your actions as consistent and standing up for what is right, the likelihood is that more people will feel safe.


It may also help to have a person who oversees ethical rules and to whom all comments and questions can be referred. This way, that person can deepen their knowledge and become your expert in the field, while you avoid the confusion of sending mixed messages to the participants.


VII. Arrange separate competitions

Esports has few limits when it comes to the groups that can be included, and indeed that is one of its greatest strengths – yet women and LGBT people, for example, are significantly underrepresented. One of the biggest reasons for this is the lack of secure environments where marginalized groups can be introduced to Esports.


A tool you can use to work for greater diversity in Esports is to organize distinct competitions, directed only at a specific group. This creates a safer environment, making the step to start competing easier to take. Separate competitions are not a goal, they should instead be a step on the road to a more welcoming Esports environment.


Hopefully, the need for separate competitions will disappear as soon as possible. The criticism usually directed at separate competitions is that it is unfair to other groups – the counter-argument to this is that the more established groups already have a big lead, and they have been able to shape Esports according to their own preferences.


Therefore, there is a need to give other groups space to develop. Greater diversity in Esports benefits everyone and leads to the development of the sport.


One thing that may be helpful to think about when you want to make targeted action against specific groups is to ask people belonging to that group which action or actions are most relevant – this way, you ensure that the energy is directed toward aspects that can make a real difference. 


VIII. Have role models that set the tone

Regardless of whether it is an international competition with hundreds of thousands of viewers watching the stream, or a small local LAN party, most Esports have role models that players and spectators look up to and listen to.


One way to create an inclusive atmosphere is to encourage these role models and give them a platform to speak about why it is important to have an open and welcoming attitude in Esports.


The role model might be a good player, a respected commentator, or a streamer. If in addition they belong to an underrepresented group in Esports, the chances are good that people from other backgrounds will feel welcome at your event. You will show that diversity is essential to you.


  1. Have the rules on public display

By visually reminding participants of the rules at your event, you increase the likelihood that they will be followed. Put up signs at the entrance to the premises, paste them in the Facebook group, let them roll on the monitors with other information such as the schedule and sponsorship messages, broadcast them regularly via a video from the stage. Make the rules visible, all the while trying to get them to fit as naturally as possible in the context, so that they are not perceived as intrusive.


  1. Show your diversity

By working actively to show that your event is diverse, you will strengthen the groups that are underrepresented in Esports. More people from those groups might dare to take the plunge and show up at your event if they feel seen and represented. This can involve everything from how you advertise – for example, consider the gender or skin color of people in the images you use to promote the event – to the diversity in your team. A diverse working group will also help you broaden the perspective and identify more important issues to work with at your event.


  1. Clarity about communication

Decide what tone you want in chat rooms, both in- game and in community spaces related to your event (Facebook groups, forums, etc.) Inform participants about how you expect them to behave. Also, ensure that your team communicates the same message and does not present conflicting ideas or solutions.


If you think someone has crossed the line, be consistent in terms of taking it up with them. Remind them of the rules and explain why they are important. By being clear and consistent, you will create a positive culture where participants are expected to maintain a good tone and where not doing so becomes the exception.


A dedicated effort aimed at improving how participants communicate with each other, and where violation of your ethical rules is consistently followed up, could eventually lead to self-moderation, meaning that the participants themselves see that the rules are maintained without the organizers having to get involved. It simply becomes a habit to communicate constructively.


XII. Meet before the match-up

If you hold a physical event, you can ensure that all participants in a contest meet a short time before the tournament starts. This way, they become less anonymous to each other and the problem of not perceiving the individual on the other side of the screen as a person is also reduced. For example, it might be a short meeting in conjunction with a regular briefing where prospective opponents shake hands – the point is to create an opportunity to reinforce empathy and to allow for good sporting behavior during competition.


XIII. Encourage positive behavior

The idea of this document is to encourage a more open and welcoming approach in Esports. Highlighting the most positive examples and rewarding them sets the tone for your event. A player who has displayed particularly good teamwork and sportsmanship could be given an award or a prize, a new keyboard, or a hard drive, for example.


XIV. Create inclusive facilities

Everyone comes to Esports from different backgrounds and ensuring that your premises reflects that fact is an important step towards being more inclusive. It could be about having a wheelchair ramp at the entrance, offering a secluded place for prayer, or having gender-neutral restrooms.


One way to get help to develop your premises to accommodate more people could be to contact organizations who are accustomed to working with diversity issues, such as a local LGBT group or a disability rights organization.


  1. Consequences for violations

The idea and purpose of the ethical framework is to get participants to think before they act and to create good habits. The punishment for rule violations should not be an end in itself – it is a tool to reach out to the offender and a way to provide security for participants.


If a person violates your ethical framework, make sure to explain how it happened and why you decided to act. Otherwise, it could create greater anger and more misunderstandings. In the worst-case scenario, you might even end up reinforcing the behavior, rather than planting a seed for new patterns of thought. You as organizers must first assess if the person violated the code of ethics and, if you come to the conclusion that this is the case, you also need to assess the degree of seriousness of the offense.


XVI. Consequences

Refer to Section 5 of the Code of Conduct for a list of recommended consequences when a participant fails to abide by the standards your team has decided upon. In addition to these penalties, deduction of prize money may be an option for events which have a prize pool.


Communication is especially important when it comes to penalties. If what is expected of the players is made clear to them in advance, and you as the organizer are consistent in your interpretations of the rules, the chances are good that players accept your authority and that they understand why certain behaviors are problematic.